NOVA Blinds | about us

About NOVA Blinds, Shades & Shutters

Custom Window Treatment Industry Experts. Local Neighbors. Beautiful Results.

NOVA Blinds, Shades & Shutters was founded on a simple belief: homeowners deserve a better window treatment experience.

After spending years working behind the scenes in the window treatment manufacturing industry, best friends Rachel Brittain and Amanda White saw firsthand how homeowners were often treated like sales targets rather than valued clients. Too many companies focused on quotas, upselling, and high-pressure tactics instead of providing honest guidance and exceptional service.


They knew there was a better way.

Modern bedroom with white dresser, window blinds, gray ottoman, and slippers on the floor
Clothing rack with neutral-toned garments hanging by a sunlit window with blinds

Our Story

Rachel and Amanda left corporate America to build a company centered on trust, expertise, transparency, and genuine relationships. Their vision was to create a local business where homeowners could receive premium custom window treatments, expert recommendations, and white-glove service without the frustrations often associated with the home improvement industry.


Today, NOVA Blinds, Shades & Shutters proudly serves homeowners throughout Northern Virginia with custom blinds, shades, shutters, and motorized window treatments designed to enhance the beauty, comfort, and functionality of every home.

Manufacturer-Level Expertise You Won't Find Everywhere

One of the biggest differences between NOVA and many window treatment companies is where our expertise comes from.


Many window treatment consultants learn products through short sales training programs. Rachel and Amanda spent years working on the manufacturing side of the industry, gaining an in-depth understanding of how custom blinds, shades, shutters, and motorized systems are designed, built, tested, and installed.


That experience allows us to provide guidance that goes beyond color samples and fabric books.


We help homeowners understand:

Bright kitchen sink with flowers, tablet, cup, and toiletries by a window with white blinds
  • Which products perform best in bright Northern Virginia sunlight
  • How different materials hold up over time
Three small potted succulents on a windowsill with white blinds behind them
  • Which window treatments offer the best privacy solutions
  • Energy-efficient options for year-round comfort
Sunlit bedroom with white dresser, flowers, hanging clothes, and bed by window blinds
  • Motorization and smart home integration opportunities
  • Design solutions for unique or challenging windows

Our goal is never to sell the most expensive product.

Our goal is to help you choose the right solution for your home.

Premium Quality Without Corporate Overhead

We believe beautiful custom window treatments should be accessible without inflated pricing.


As an independent local company, NOVA Blinds, Shades & Shutters is not burdened by franchise royalties, excessive corporate expenses, or national sales quotas. That independence allows us to focus on what matters most: delivering exceptional value and outstanding service.


We carefully select products from trusted manufacturers known for craftsmanship, innovation, and long-term performance. By leveraging our industry relationships and manufacturing expertise, we help homeowners receive premium-quality products at fair and transparent prices.


No gimmicks.

No hidden fees.

No pressure.



Just honest recommendations and solutions tailored to your needs.

White-Glove Service From Consultation to Installation

A beautiful window treatment is only part of the experience.

The service behind it matters just as much.


From your initial consultation to final installation, we are committed to making the process smooth, enjoyable, and stress-free.


We take the time to understand your goals, answer your questions, and guide you through every step of the decision-making process. Once your products arrive, our professional installation team ensures everything is installed with precision and care.


Our white-glove approach includes:

  • Personalized in-home consultations
  • Expert product recommendations
  • Detailed measurements
  • Clear communication throughout the project
  • Professional installation
  • Thorough product testing
  • Final walkthroughs and support

We treat your home with the same respect and attention we would expect in our own homes

Solving Challenges Others Can't

Many homes throughout Northern Virginia feature unique architectural details, oversized windows, specialty shapes, and complex installation requirements.


That's where experience matters.


Supported by Rachel's husband, Kime, an experienced contractor with extensive installation expertise, our team brings creative problem-solving to every project. We don't believe in forcing a standard solution onto a unique space.


Instead, we work collaboratively to find the best approach for your home's specific needs, ensuring exceptional results and long-term performance.

Proudly Serving Northern Virginia

As a locally owned and operated company, we are proud to serve the communities we call home.


We work with homeowners throughout:

  • McLean
  • Falls Church
  • Great Falls
  • Vienna
  • Arlington
  • Fairfax
  • Alexandria
  • Tysons
  • Sterling
  • Ashburn
  • Leesburg
  • Annandale

Because we live and work in Northern Virginia, every project is personal. Our reputation is built one homeowner, one referral, and one successful installation at a time.

Our Mission

To deliver premium custom window coverings to Northern Virginia homes through a seamless, stress-free experience built on family values, fair pricing, and exceptional local service.


Everything we do is guided by that mission.


Whether you're updating a single room, furnishing a new home, or investing in motorized window treatments throughout your property, you can expect expert guidance, transparent communication, and a team that genuinely cares about your experience.

Experience the NOVA Difference

When you choose NOVA Blinds, Shades & Shutters, you're not working with a franchise salesperson or a national call center.

You're working with local industry experts who understand window treatments from the inside out and who are committed to helping their neighbors create beautiful, comfortable homes.

We look forward to earning your trust and helping you find the perfect custom blinds, shades, shutters, or motorized window treatments for your space.

Schedule your complimentary consultation today and discover the difference a local, family-backed team can make.

Frequently Asked Questions

  • Who owns NOVA Blinds, Shades & Shutters?

    NOVA Blinds, Shades & Shutters was founded by best friends Rachel Brittain and Amanda White, two experienced window treatment industry professionals who left corporate America to create a more personalized and transparent experience for homeowners.

  • What makes NOVA different from other window treatment companies?

    NOVA combines manufacturer-level expertise, white-glove service, transparent pricing, and local ownership to provide a more personalized experience than many franchise or sales-driven competitors.

  • How much experience does the NOVA team have?

    Rachel and Amanda bring more than 20 years of combined experience in the window treatment industry, including extensive experience working on the manufacturing side of the business.

  • Do you offer professional installation?

    Yes. We provide professional installation services to ensure every blind, shade, shutter, and motorized system is installed correctly and performs as intended.

  • What areas do you serve?

    We proudly serve homeowners throughout Northern Virginia, including McLean, Falls Church, Great Falls, Vienna, Arlington, Fairfax, Alexandria, Tysons, Sterling, Ashburn, Leesburg, Annandale, and surrounding communities.

  • Do you offer motorized window treatments?

    Yes. We offer a variety of motorized blinds and shades that can improve convenience, privacy, energy efficiency, and smart-home functionality throughout your home.